Case study: regional marketplace, 18 product people
A UK marketplace team arrived with twelve dashboards and no shared definition of “active seller.” Over Cohort Studio they published a metric contract, retired four unused views, and assigned a single owner for the Tuesday brief. Leadership reviews now open with three questions instead of a tour of charts.
Limitation they still face: event tracking for mobile web remains incomplete, so one retention slice stays labelled as provisional — a habit they learned in the critique lab rather than hiding the gap.